FOREVERMARK LAUNCHES AT ALANKAR JEWELERS INPATNA – Talented film star Huma Qureshi graces the event- Patna, 4th December 2017: Alankar Jewelers, a brand that hasset unmatched standards of quality and service have partnered with Forevermark, the diamond brand from the De Beers Group of Companies, by launching the brand at their store in Patna.

While Forevermark encompasses the promise of beautiful, rare and responsibly sourced diamonds, Alankar Jewelers are leaders in the field of jewelry manufacturers and pioneers of innovative techniques. The synergy of these two brands has brought about an ideal collaboration by creating hallmark jewelry pieces.

Celebrating this partnership, was the talented film star, Huma Qureshi who unveiled Alankar Jewelers’ exclusive collection crafted with beautiful Forever mark diamonds. Adorned by exquisite Forever mark jewelry, she said, “A Forever mark diamond is something that will be passed down from one generation to the next and will stand the test of time. Each Forever mark diamond has a unique identification number which is a testimony to its promise. Alankar Jewelers offers the finest diamond experience to its customers.  It is truly an honor to be a part of this event as Forever mark and Alankar Jewelers join hands to showcase such a wide variety of gorgeous diamond jewelry.”

Highlighting the partnership, Manish Gupta, Director, Alankar Jewelers said, “Less than 1% of the world’s diamonds are eligible to become Forever mark. We are delighted to partner with Forever mark as they have the most stringent process of selection which offers only the best quality of diamonds to its partners. Using these diamonds in our designs not only enhances the jewelry but also maintains increases our credibility with our customers.”

Highlighting the partnership Sachin Jain, President, Forever mark India said, “Forever mark is proud to be associated with Alankar Jewelers’, one of the leading jewelers in the state of Bihar. Forever mark only partners with authorized retailers such as Alankar Jewelers, who are not only leaders in their field, but also meet the brand’s stringent criteria of business, social and environmental integrity. Alankar Jewelers exquisite design and craftsmanship enhances the beauty of a Forever mark diamond and we look forward to a long-standing relationship with them.”

Forever mark diamonds are the world’s most carefully selected diamonds. Each Forever mark diamond undergoes a journey of rigorous selection and bears a unique inscription at its heart which is an assurance that every Forever mark diamond is beautiful, rare and responsibly sourced. Less than 1% of the world’s diamonds are worthy of this inscription which is a promise that the diamond has been carefully selected to meet Forever mark’s standards of quality and integrity. Known for combining superior quality and exclusive designs to produce elegant masterpieces, Alankar Jewelers will carry forward the promise of Forever mark.

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Notes to Editors:


Every Forever mark diamond undergoes a journey of rigorous selection. Our unique inscription is an assurance that every Forever mark diamond meets the exceptional standards of beauty, rarity and is responsibly sourced.


Forever mark goes beyond the standard 4Cs to select diamonds that are genuine, natural and untreated. Forever mark diamonds are cut and polished by master craftsmen to reveal their ultimate beauty and natural brilliance.


Less than one percent of the world’s diamonds are worthy of the Forever mark inscription.


Each Forever mark diamond is responsibly sourced and embodies our principles of integrity, striving to create opportunities for women and our dedication to protection of the natural world. The inscription is an assurance of the physical integrity of our diamonds throughout their journey, as well as the conscientious integrity with which we run our business.


Each Forevermark diamond is inscribed with an icon and individual number as an assurance that it has met Forevermark’s standards of beauty and rarity and that it is responsibly sourced. The Forevermark inscription is placed on the table facet of a Forevermark diamond. Invisible to the naked eye, the inscription is 1/5000th of a human hair and can only be seen using a special Forevermark viewer available at Authorised Forevermark Jewelers. Authorised Forevermark Jewelers are able to supply a Forevermark Diamond Grading Report to their customers providing an accurate blueprint of the qualities – cut, colour, clarity and caratage – of each Forevermark diamond.  Forevermark is the diamond brand from The De Beers Group of Companies and benefits from over 125 years of diamond expertise. Forevermark diamonds are carefully selected and come from sources committed to high standards; they are beautifully crafted by a select group of Diamantaires and exclusively available from select Authorised Forevermark Jewelers. For more information and to find your nearest Authorised Forevermark Jeweler go to

#About Alankar Jewelers

Alankar Jewelers has established a rock-solid reputation by setting unmatched standards of quality and service. We are leaders in the field of Jewelry manufacturers and pioneers of innovative techniques. Established in the year 1949 by the visionaries, Late. Sri Baijnath and Jai Nath Prasad, the Alankar group has been in the Jewelry business for over the past five decades. Over the years we have very carefully nurtured. Our business to earn a reputation that recognizes “Alankar” as the finest and leading jewelers in the state of Bihar. The Alankar brand is renowned for the quality of its products and high standards of service. Our current business establishment under the name of Mr. Madan Prasad Gupta and his sons Manish Gupta and Mohinish Gupta, who are striving towards taking the business to greater heights.

A constant quest for customer satisfaction drives our passion for excellence. We have been certified by the Bureau of Indian standards to sell Hallmark Jewelry under the Hallmarking scheme launched by the Government of India. With nearly half a century of experience in creating traditional, modern and contemporary gold jewelry, we at Alankar jewelers have continuously strived to successfully keep alive legacy inherited through tradition and founded on the virtues of quality, ethics, and trust. Over the years, constant interaction with consumers all walks life has provided us with invaluable insight into our customers need thus equipping us with the knowledge and experience to serve our clients in a better manner.

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