Avneet Singh Marwah is the Director and CEO of Super Plastronics Pvt. Ltd. based out of Noida. He is involved in the Business Development and Research and Development of products.
SPPL is a 30-year-old manufacturing firm, incorporated in 1997 before which it was known as Super Plast. The business was started by the Chairman of the company, Mr. Amarjeet Singh Marwah, from a small shed which mainly consisted of plastic injection moulding. As on date, SPPL is the one of the foremost OEM’s in the LED industry and runs successful brands of its own. SPPL has manufacturing units in Noida, Una and Jammu and over 28 company owned branch offices, PAN India.
SPPL has a five way backward integrated unit in Noida which makes customization an easy process. Mr. Avneet Singh joined SPPL in 2009 and since then he has worked in various areas of manufacturing, supply chain, product development and marketing & sales to become well versed with the television industry.
To expand the prospects and verticals of the company, SPPL has become a brand licensee of Eastman Kodak Company, Rochester USA for Kodak HD LED TV’s in India. Kodak, as a brand, has one of the best recall values in the world. Avneet is focused on accelerating the growth strategy of the firm while continuing to build the strength of the Kodak brand. It has been almost two years since the launch of KODAK HD LED TV’s in India and he has been successful in making a place for the brand in the market. Under his leadership SPPL has also won several awards like Best Brand Licensee (Electronics) in this tenure, Best Tv brand in Shopclues.com, bronze prize for the social samosa awards for the Kodak Diwali campaign! Under Consumer Electronics amongst brands like Intex, vivo, dell, oppo etc.
His Industry stories have been covered by all the leading media house like Forbes, Economy times, Business Standard, Your story etc. He has been part of several Panel discussion with leading CEO’s, Senior Editors, Director, Founder’s Etc. With his determination today SPPL has become proud brand Licensee for Thomson in India. With that SPPL has become the only manufacturing concern in India with a brand licence for two big Brands.
After completing his MBA, he trained in Switzerland and Australia, in various sectors like Banking, manufacturing etc. He has also addressed the state minister of Parliament, Canberra Australia. Prior to joining SPPL, Avneet worked with CPR Capital Services Limited, where he learnt capital investment skills. Avneet is a basketball player and is really passionate about sports. He thinks that keeps him competitive and motivated.
Innovative and young, Avneet feels one should always develop a product that one would buy. Market research and consumer behaviour has become fundamental for the organisation before pitching any product. With this kind of thought process Avneet wants to introduce more technology centred televisions in India.
He believes in the progress of the country and that we should be second to no one and which is why he wholeheartedly supports the Make in India initiative.